.YOU MAY not understand it, however various fonts generate different feelings. Serif fonts, with small movements in the end of characters, are often discovered in publications and newspapers. They appear trustworthy and authoritative. Sans serif fonts, which are plain, can easily appear contemporary and informal. Visual congruity provides visitors a sense that they recognize where they stand up it aids to construct depend on. When it comes to The Economic expert, it specifies the tone for our writing.